In a recent talk about software integrations, I covered major integration methods, why they’re key to growth, and how to identify the best fit for your business. Below is the TLDR of the key takeaways:
What’s an integration?
Before we dive in, let's clarify what we mean by integration: it's the connection between two or more apps, allowing them to share information and functionality. It's both a technical solution and a strategic move.
There are various types of integrations, including those you build for new app features and those you implement to help your end users integrate your app into their existing workflows. We’re all about the latter at Lunch Pail Labs!
Get this: Research suggests that having even just one integration can increase customer retention by 15% and make customers up to 30% more likely to pay! For B2B software products, integrations can be a powerful tool for boosting retention and driving revenue.
When to build vs. when to buy?
When considering which integrations to add, a smart move is to focus on functions that aren't core to your product's uniqueness. The goal is to spend time on what makes your product unique not the other stuff.
And that advice applies to user-facing integrations as well. With new methods like embedded iPaas and unified APIs, you can quickly build integrations that enable your customers to effortlessly integrate your app into their existing systems. It's a speedy shortcut to making your app more powerful.
Find the slides here and the full video presentation below.
Massive thanks to No Code Founders for hosting the talk and massive thanks to you for check-in out the post.
Expand Your Integration Library, Without the Distractions.
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Lola is the founder of Lunch Pail Labs and the curator of the Integrations Directory. She enjoys discussing low-code, integrations, and running a solo business. Feel free to connect with her on Twitter or LinkedIn.